Purposeful Business Academy

The complete down-to-earth, fluff-free program for discovering your unique purpose and building a fulfilling recurring business.

The business you will never quit



Are you a multi-passionate entrepreneur who sees business potential in all kinds of great ideas?

I hear you! I am that way too. 

You are probably multi-talented, can make things happen quickly and end up doing tons of different projects.

You are super capable, a high achiever, and don't shy away from doing the hard work when it comes to a new business adventure. 

As a solopreneur you've probably tried lots of things. A little freelance work here, maybe a multi-level-marking or two there... maybe you've even started (tried) writing a book.

You can get excited about a product or project for a while, but then when the rubber meets the road you lose your spark, your excitement. You hate the feeling of failure so you stick with it for longer than you should. You are busy with a lot of things, but not making much progress. 

Every year is marked with a different direction. New hope. New vision for something that hopefully sticks and can  add to the family income. 

Somewhere in your heart you know that something has to change.

You are putting your talents out in the world, trying to juggle all the different projects in different directions, because hey... you are capable. You have a high capacity level and lots of energy.

But in the end you feel like a chicken with it's head cut off, running around in all different directions and feeling less focused each year. Picking a lane feels too limiting for your abilities, so you just keep spinning the hamster wheel and working hard.

You're not a quitter and you hate to fail, but you just don't like being busy without actually making progress. 

You are perfectly aware that success comes when you stick with an idea for the long haul. 

You might not know exactly what you want to do. But you do know this:

You want to work from your heart, you want to use your talents, and you want to make an impact in this world.


Build your business based on your purpose rather than your passion.   

Did you begin your business based on  something you were passionate about? Probably!

The problem with passion however, is that it comes and goes. 

My oldest child was sick for a while and I was really passionate about finding a cure or treatment for him. Within a couple of weeks I became an expert (in my opinion of course) on everything related to the bowels and allergies.
I learned lots of things about how important good gut health was, so I started to naturally share it with the world. I almost felt like I should help other people with the same problems. 

When the sickness went away, the urgency was gone and eventually I became less passionate about it and shared about it less.

You see? Passion can motivate for the moment, maybe even a year, but it doesn't mean that your business needs to be built around it. 

I know it's a radical thing to say, but stick with me here... 

Purpose is what sticks

Passion comes and goes. Purpose on the other hand is something that sticks with you. It is not quick to change and can give your life direction if you let it. 

Why should you build your business based on purpose?

Figuring out what your purpose is in life is what lots of people crave! Knowing what makes you unique,  what your giftings and talents are and how you can contribute to this wold with all of that.... is really fulfilling, but finding it can be pretty tricky.

I believe we are all here on earth for a unique reason. We all have our uniqueness to give to this world, to help each other. 

I wholeheartedly believe that building your business based on your Purpose is fulfilling, live-giving and our moral obligation to this world. To not share the things that are uniquely on our heart is robbing other people of this knowledge and transformation you can offer. 

How would you feel if you were building a business around your purpose?

Purpose is your unique mission.

When you combine your unique skills, your experience, your giftings, your values and the thing that makes you come alive... In the middle of this, you will find your purpose. 

Making an impact on the world as a multi-potential entrepreneur requires focusing in on your giftings within and not outside your purpose. 

Purpose gives your life and business direction. 

Do you want something like that? I'll teach you how I did it.



The ultimate business model

I believe that your purpose is helping others with something that you can offer. A transformation. Your knowledge can help others move further along.

What kind of business model has the biggest impact?  What business model is scalable?
What business model is not capped by the amount of energy you have?

I believe that the business model that offers an online course or membership where you bring people through a transformation by taking them on a journey with you can have the biggest impact.

Building a course or membership can be really challenging and overwhelming. Where do you need to start? How do you build a good curriculum?

Building a business based on your purpose requires a system. It is everything but easy! It is hard work, not only for your mind and in the technical aspects but also in the building of your curriculum. 

I am going to show you step by step, how you can build a business based on your purpose.

I will lay out the necessary steps for you to create your course and membership in a way that is not-too-time consuming. I will give you my short cuts, my tips and my methods on how I do it.

I made lots of mistakes, but guess what? You get the benefit because I will teach you how to avoid those mistakes so you don't have to make them yourself... so that you can focus on the transformation you are going to provide for your customers.


Purposeful Business Academy

The complete fluff-free immersive program to help you discover your unique purpose and show you step-by-step how to build a recurring online business based on your purpose that is fulfilling and profitable without all the stress.



The Curriculum

The Purposeful Business Academy sets you up to build the business of your dreams in 6 weeks. 

What does the Purposeful Business Academy Include: 

  • The 6-part Purposeful Business Framework. Each week you receive an online module with lessons following up on proven strategies to go from purpose to an online business. 
  • The Purposeful Business Implementation-workbook. I love action-takers! And I am going to set you up for success. You will receive a workbook to record all your exercises & discoveries.





  • Each of the 6 weeks, you will receive a live Q&A call about the topic of that week, where you will have the opportunity to ask your questions and make sure you don't get stuck in the process.
  • A private Facebook group to talk with other like-minded entrepreneurs, all with the same goal in mind. 
  • 3 great bonuses-trainings to help you live the lifestyle you value, without stress, or becoming overwhelmed
  • My full personal support, via email and in the Facebook group. I am here to help you succeed! 

Hey! I am Merel

Online Business Strategist

I am an online business entrepreneur, a Starbucks-lover (Soy Chai with Whip), everything Apple-enthusiast, traveler by heart (and as-much-as possible by day), big fan of Kajabi as the all-in-one platform, loving all things automated, pretty and it has to have fun as well.  I am 37 years old (but still feel really young) and have a husband and 2 kids.

My purpose is to teach people how to find their purpose and create a life full of freedom, to live to the fullest, and to stop the stuff that doesn't make the cut.

Even though the topic of Purpose can be a little woo-woo, I am far from that. My strategies are down to earth, fluff-free, direct and practical. I am a Christian and although (in my opinion) that gives finding your purpose an even deeper meaning, my strategies and framework are as much for people who share my faith as they are for people who do not.  

I am a multi-passionate entrepreneur. I've tried all kinds of business ideas, from 5 different Mult-Level-Marketing companies (yes, I just love the products), to building a membership site, to building a brick & mortar style business, 1-on-1 clients, and freelance work.

I came to the conclusion that doing things with half of your heart and qualities only leads to disappointment down the road. After the initial excitement of something was gone, I lost interest and wanted to move on to the next thing.

I knew my purpose for quite some time, but I made excuses with my time, engaged myself in other work to distract me from what I really needed to do.

I took some time to really figure out what I wanted and built my business based on 100% alignment with my gifts, talents, values and experience. This gave me such a boost of fulfilment that I am here to teach you how to do the same thing.

I cracked the code to a successful recurring business and I want to teach you how to set yours up, without all the unnecessary stress!

The Purposeful Business Framework


We help you discover your purpose by focusing in on your strengths (aka zone of genius), values and experiences.

Then we are going to identify what you need to start doing and more importantly what to stop doing in your life to create space for your purpose. 



You choose the right business model that marries your giftings and passion and works perfectly with your goals.

We come up with a Business Strategy that makes you want to start everyday with excitement and focus. 


You create a program and curriculum for your ideal customer that brings them the biggest transformation and then formulate an offer they can’t refuse.

You identify who your Ideal Customer is and how you can help them through your transformation. 



We start getting technical here but I will help you every step of the way without getting overwhelmed or stuck in tech-issues as you build your course or membership site. 
You will get all the technical training to set up your website, email-provider and build an opt-in and create a - yes please - funnel system. 


You learn how to "Marie Kondo" your business and focus your energy into the business essentials that grow your business. 
You learn how to create an opt-in, build an email-list and have a hands-free social media strategy. 


You learn how to launch your course or membership in the most effective way with or without already having an existing audience. 
I will teach you some strategies on how to be visible and create - keep it simple - Ads Strategies. 

"As a mom of 3 kids, 9, 6, 4 I knew that I always wanted to do something besides being a mom. My kids are my first priority but I felt like I had more to offer to this world, I just didn't totally know what that would be for me. I had some ideas, but the funny thing was, I was heading in a completely different direction. Working with Merel helped me to really figure out what my purpose is and it feels like a mission everyday. I will launch my course in January and I am really excited for what I will bring to our family. I had to put my big girl pants on, but it is worth it. "

Esther Verbeek

Invest in yourself and your business

The complete value of this course $4,250.
We will be pre-selling this course for only $497 instead of the normal pricing of$̶8̶9̶7̶



Go for the savings!

Paying in full is the cheapest option.  

In January the price increases to $897. 




Three monthly payments

The cashflow friendly option. 

In January the price increases to $327. 


21 days risk free purchase

Take 21 days to learn and implement. 

If you feel like after 21 days you haven't come closer to finding your purpose and building your business based on this, then after showing me that you did the work I will refund you your money. 

Is this course for you?

This course is for you if...

  • You're a multi-passionate entrepreneur, coach, creative, VA, or MLM maven who's actively looking to finally build a business that is based on their purpose. 
  • You want to build a recurring business, like a course or membership
  • You want to influence people with your life. 
  • If you want to grow personally and in your business. 
  • You are open to discover new things about yourself.
  • You've got a coachable attitude. There will be things you have heard before but learning what the right steps to take are, in the right order, makes all the difference.  
  • If you have no idea what your purpose is. 
  • If you have some idea what your purpose is, but don't know how to build a business around this. 
  • You are willing to dig in for at least 40 days and make 2020 the best year ever!

This course is NOT for you if...

  • You are in a big urgent life-changing situation right now. (Your search for your purpose gets clouded in times like this.)
  • For people who are not down to earth but look for every sign in the sky and moon to tell them what to do. 
  • You have more... 'But's... in your vocabulary then HECK YEAH.
  • If you don't want to build a course or membership site. 
  • You hold on to your way of doing businesses like your life depends on it. You need to be able to release the things that don't make you happy in the long run. 
  • If you see more roadblocks on the road than opportunities. (It's very difficult to move a parked truck.) 
  • If you are not willing to do the work. Building a recurring business is a lot of work, but the process is fun because you are working on your purpose. 
  • If you are in dire need of finances right this second. It is hard to dream about your purpose with this in your life. 

The juicy bonuses


I teach you how to capture your dreams in bite sized goals and to make a working plan towards making your dreams a reality.  


How to plan your time weekly and daily for efficiency to crush your goals and tasks without feeling the weight of the world on you. 


Get rid of all the distractions. Learn techniques that help you focus better on the things you value the most. 


Yes, it is especially for you! We help you with lots of exercises, tests and training to pinpoint your purpose. If you follow the program and the steps, you will get closer to your purpose. 

Each module will have several videos + there is an online workbook to do your assignments in. For 6 weeks there will be a live Q&A. 

Every week you will get a module, so you can't go faster, but I assure you, you will have plenty to do each week. You can go slower if you want to, but I would suggest keeping up with the weekly theme, so you can follow the Q&A's. You can always revisit the different modules later. We have 6 weeks of live Q&A, so after those weeks we will hold your hand a little less and it is more up to you. 

Your happiness is important to us. If you are not happy, you can aks for a refund within 21 days. After 21 days  the sale will be final and after that, we will not issue refunds. When you do request a refund you have to show us that you did the workbook exercise of the first 3 weeks. After reviewing your work and the guarantee that you really worked at it,  we will grant your refund request and you will get your money back. 

If you want to offer a course or membership as one of the services, you are totally good to go. It doesn't have to be your main stream of income.

If you don't want to create a course or membership then only half of the program will apply and it's up to you if that is worth it for you. You will learn things no matter what. I promise you! But you will have to work a little harder to make it fit for your business. 

Are you going to make 2020 your year?

In 2020, focus on the things that are totally aligned with your purpose.

This is your chance to get the lowest price.

The complete value of this course $4,250.
We are pre-selling this course for $497, but the normal pricing is $̶8̶9̶7̶



Go for the savings!

Paying in full is the cheapest option.  

In January the price increases to $897. 




Three monthly payments

The cashflow friendly option. 

In January the price increases to $327. 


"If you don't have a dream for your life, somebody will come along and get you to join theirs."


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